The Audience
Demographics
The characteristics and attributes of the audience to help businesses and marketers tailor their strategies by effectively reaching and engaging with their target audience.
Location
Heli's audience is based in India which is vast and diverse, encompassing people with a wide range of interests and preferences. Social media platforms have become integral parts of daily life for millions of Indians, offering opportunities for brands for a much deeper penetration in the consumer market.
Gender
Females are bigger consumers of social media overall. Hence, even Heli's socials present a significant opportunity for brands to tailor content and marketing strategies to resonate with this demographic's preferences and interests.
Age
The benefit of having a working-class social media audience lies in their potential purchasing power and active engagement, providing opportunities for brands to promote products or services that cater to their needs and preferences, fostering brand loyalty and generating sales.